3 Steps to Influence & Engagement

There are three things you need to do if you want to meaningfully influence an audience over a long period of time:

  1. Get their attention
  2. Hold their attention
  3. Repeat steps 1 & 2

Step 1 is the easiest – be loud, make a flash, and promise something great.

Step 2 is harder – deliver on whatever you said you would do in step 1.

Step 3 is the toughest – do 1 & 2 over and over again successfully.