545.6% Improvement

A while ago I wrote about the spectrum of media online, and since then I’ve been focused on making more long(ish) form video, i.e. YouTube videos.

When video is really good, it has unbelievable impact.  When it’s bad (which is most video on the internet) it’s a waste of everyone’s time.

My video making efforts keep reinforcing the fact that making excellent video is hard.  What makes making it even harder is when you play all the roles.  You have to be a great writer, main character, videographer, director and editor.

That’s how I’ve been doing it and it’s tough, and a few weeks ago I needed a break.

YouTube has been promoting their “Shorts”, similar to TikToks or Instagram Reels, because people are addicted to short form video.  So my “break” was making an extremely simple 40 second short film and posting it to my YouTube channel.

And it crushed.

Crushed, of course is relative, but in the first 12 hours of posting the video it had 545.6% more views than my next most popular one.

Oh, and that other video had been online for 2 years.

The story and the production is simple, and I don’t think it’s really that impactful of a video, but clearly, it’s what the platform and the people want.