Go VARK Yourself

In 1987, Neil Fleming, a teacher from New Zealand 🐑  invented the VARK model, which breaks learning preferences into 4 general categories;

  • Visual
  • Auditory
  • Reading (and writing)
  • Kinesthetic (hands-on)

In my last post about a guy named Ned, I pointed out the convergence and mass adoption of three technologies over a very short period of time that I believe have, and will continue to materially change our culture.

As a tribute to Neil, I created an info graphic that visually explains what I was writing about:

For Neil and Ned, and anyone who is a V learner.

I make a few suggestions at the end of that last post around how to start thinking and acting in ways that will get you to the other side of this culture change without ending up like a dinosaur stuck in a tar pit.

Poor Hyp never had a chance

But I’d like to go a bit deeper, and before I do that I’m going to need us to agree that the change that’s happened in the last 10 to 15 years boils down to this:


Few people


limited access


small amounts of information




immediate access

to a

massive amount of information

Listen, if we can’t agree on this I kindly suggest you stop reading this now, remove me from your contact list, and go directly to this website.

Still here?  Great.

I could go on extensively about all the different ways to look at the above, but let’s start with one simple way: the emotional effect of information transfer.  Imagine any one person posting or sending information, and any other person receiving or consuming it.  Consider just the recipient, are they getting information that;

  • they wanted to know?
  • they didn’t want to know?
  • they didn’t know they wanted to know?
  • they didn’t know they didn’t want to know?
  • is a true thing they felt was true?
  • is a true thing they felt was false?
  • is a false thing they felt was true?
  • is a false things they felt was false?

Now swap the recipient to someone else.  Is the information received and interpreted the same way?

When we think about the technology of smartphones and internet, we tend to focus on the transfer of arbitrary ones and zeros, but it’s the emotional effects of the information transfer has increased about a billion fold.  Never mind what’s actually factually true on the internet, what’s important is how it’s effecting people as irrational, emotional beings.  This is the root of the cultural impact on our society, and it’s what has caused such an uptick in human volatility.

If you think about smartphones, the internet and their effect on our culture, this is an important foundational component. It’s why videos go viral, it’s why there are individual YouTube channels and Instagram accounts with tens of millions of subscribers.  On the internet it’s emotive content, regardless of the emotion it elicits, that has been winning eyeballs.  So think about this when you think about the cultural impact.  Think about it when you think about young kids being born into a world with the internet and cell phones and how it will effect their lives.  Think about it, because if you think that being able to check your bank balance on your smartphone is the extent of the cultural change, you are 100% wrong.