Medium over Platform

You can work hard to get good at creating in a certain medium, like video.

You can also work hard to get good at creating video for a certain platform, like YouTube.

They may seem like the same thing, but they aren’t.

If you focus on being platform first, you’re playing the platform’s game by their rules.  If you focus on medium first, there are no limits to your creativity.  The platform has a built in audience, and if you play the game right you’ll be rewarded with more eyeballs than you can imagine.  But if you can master creating in a medium first, you can probably figure out how to fit it into any platform that will host it.

I think in the long run, mastering the creation of universally great content wins.