Orders of Magnitude

There’s something to be said about only scaling by one order of magnitude.  Each time increasing something by no more than 10x the previous.

Why?  At each order of magnitude you’re probably going to learn something.

Going from 1 to 10 employees you’ll find new HR challenges.

The jump from producing 1000 to 10,000 products will expose manufacturing challenges.

Moving from 10,000 to 100,000 users will teach valuable lessons about customer support.

Skipping orders of magnitude is risky.  When you scale up too quickly, you can miss all the valuable lessons.

Of course supercharged growth is the goal when investors and capital get behind a business.  Pour money in to grow as quickly as possible.

It makes me wonder what things are being missed, and what’s going to break.